For efficient omni-channel production, you need a setup in which all information is managed in the right place and made available on demand.

Based on your infrastructure, we analyze the status quo and create an idea to make your marketing and media processes even better. We identify weak points and show you how you can accelerate your digital transformation by adapting existing systems or using new software.

My holistic approach focuses on two areas in particular: Your Digital Asset Management (DAM) and the possibilities for Robotic Process Automation (RPA). How do you realize the production or purchase of image and video material? Are you already using the possibilities of your DAM to find assets easily? Do you use interfaces or process automation to efficiently exchange data with adjacent systems such as PIM/PXM, PLM, ERP or store systems and convert files accurately?

Are your systems state-of-the-art? Do you use AI-based possibilities in your software that can both minimize repetitive work and provide creative impetus? Do you provide your employees with a set of rules on how artificial intelligence can and should be used?

proCress can help you to develop the optimum processes and put them into practice.